Working with Bruce is a rare opportunity to team with a creative director who understands exactly what he is looking for, knows how to communicate his ideas and who will vigorously support the integrity of an idea. In addition to his mastery of the commercial medium, Bruce is a multi-faceted creative writer of novels and screenplays with a deep heart and wry sense of humor. Bruce’s tireless enthusiasm for his craft and producing outstanding work that pushes benchmarks forward is infectious and refreshing.”
I have known Bruce since my agency, Cohen/Johnson, hired him from a big New York agency to be my co-creative director. Together, we created many award-winning and results-producing campaigns for major clients ranging from Jack in the Box to the Mervyn’s Retail Chain to Junior Blind of America to Bally’s Health and Fitness clubs. He is a major creative talent with a passion for great work. As a creative director, he is also a tireless leader who brings out the best in the creative people who work for him. My only regret is that we’re still not working together.
Bruce has been instrumental in conceptualizing several advertising campaigns which have contributed to the rejuvenation and sales growth of Jaguar. Beyond the tangible measures of his contributions to the various successful campaigns, I have enjoyed an ongoing dialogue with Bruce about all things creative. He is clearly an individual who believes in, and indeed ‘lives and breathes’ his work.
I’ve had the pleasure of partnering with Bruce the past few years at Spark44. He is a lightning rod of creativity and ideas. Always collaborative, very strategic, and wildly imaginative. As an account guy, it always helps to have a creative partner who understands the business and can come up with creative solutions – often and quickly. But, the best thing – Bruce is a great friend and mentor. He always goes the extra mile to talk things through and collaborate on ideas – and we built a very strong trust. However, I still will not fly with him to South America anymore. That’s where I’ll draw the line.
Bruce provides outstanding client service and is an exceptionally talented creative leader. He worked with us from idea to execution to develop highly effective messaging and ads on multiple highly complex issues. The results were exceptional ads that received very positive reviews.”