Working with Bruce is a rare opportunity to team with a creative director who
understands exactly what he is looking for, knows how to communicate his ideas
and who will vigorously support the integrity of an idea. In addition to his mastery
of the commercial medium, Bruce is a multi-faceted creative writer of novels
and screenplays with a deep heart and wry sense of humor. Bruce’s tireless
enthusiasm for his craft and producing outstanding work that pushes benchmarks
forward is infectious and refreshing.”
Vic Huber
VIC HUBER PRODUCTIONS
I have known Bruce since my agency, Cohen/Johnson, hired him from a big
New York agency to be my co-creative director. Together, we created many
award-winning and results-producing campaigns for major clients ranging from
Jack in the Box to the Mervyn’s Retail Chain to Junior Blind of America to Bally’s
Health and Fitness clubs. He is a major creative talent with a passion for great
work. As a creative director, he is also a tireless leader who brings out the best
in the creative people who work for him. My only regret is that we’re still not
working together.
Howie Cohen
Chief Creative Officer, Phelps Group
Bruce has been instrumental in conceptualizing several advertising campaigns
which have contributed to the rejuvenation and sales growth of Jaguar. Beyond
the tangible measures of his contributions to the various successful campaigns,
I have enjoyed an ongoing dialogue with Bruce about all things creative. He is
clearly an individual who believes in, and indeed ‘lives and breathes’ his work.
Wayne J Burgess
Production Studio Director Jaguar Design
I’ve had the pleasure of partnering with Bruce the past few years at Spark44. He
is a lightning rod of creativity and ideas. Always collaborative, very strategic,
and wildly imaginative. As an account guy, it always helps to have a creative
partner who understands the business and can come up with creative solutions –
often and quickly. But, the best thing – Bruce is a great friend and mentor. He
always goes the extra mile to talk things through and collaborate on ideas – and
we built a very strong trust. However, I still will not fly with him to South America
anymore. That’s where I’ll draw the line.
Milind Raval
Managing Director, Spark44 Los Angeles
Bruce provides outstanding client service and is an exceptionally
talented creative leader. He worked with us from idea to execution to
develop highly effective messaging and ads on multiple highly complex
issues. The results were exceptional ads that received very positive
reviews.”
Joe Ramallo
Communications Director, Los Angeles Department of Water & Power